Digital Printing Misconceptions

Digital Printing Misconceptions

Several pointed misconceptions relating to digital printing and offset printing are used to sway customers of printed materials in a unique direction for their printing needs. With out proof, a buyer may be misled about the realities surrounding the most value effective and efficient methodology of producing and packaging high quality printing products. As we all know reality or fiction can passed on by secondhand conversation or by baseless hear say by those that have an agenda.

When describing the misconceptions relating to digital printing and the way it compares to offset printing, there seems to observe the statement that "All the time stick with the tried and true." With this type of perspective, innovation, change and variety fly out the window. Let's take a look at a few of these misconceptions or half truths.

1. The image high quality of digital shouldn't be as high as that of offset printing.

In the fall of 2004 the Technology Watch Newsletter performed a test in a scientific laboratory in Rochester, N.Y. and concluded that digital printing had matched that of offset printing. Tested was the Xerox Docucolor ™ 8000 Digital Color Press with its 2400 dpi resolution and considered to be similar to the offset printing press. The iGen3 and Docucolor digital printing presses have the ability to mach about 80% of the Pantone coloration charts where as the Heidelburg reached about 67%. That demonstration was revealed five years ago.

2. Digital printing is just too pricey.

While it's probably that the lengthy production runs of offset printing are more price effective as we speak, as time passes, digital printing will shrinking that degree of cost to an awesome degree. Ease of design, print on demand and product storage continues to push digital printing in the direction of efficiency. Digital printing is by far the least expensive source of printing for brief runs, but those brief runs are tremendously rising as the digital printing industry grows in technology and popularity.

3. Offset printing is probably the most widely used methodology of printing today.

This message may be very subjective and requires some thought to find out its true meaning. We should first consider that perhaps a short press run has the same factor in total rely as that of the medium to giant runs when measuring the overall count. Also many offset printing corporations at this time employ both types of printing and embrace digital printing as a supply to provide product flexibility, effectivity in delivery and personalized data to the tip user. That being said, one should consider the fact that, small companies vastly out number medium to large sized businesses. To add to that, many shoppers are house based companies or just an individual needing some invites printed, and deserve the identical consideration as small businesses. Does not this count within the "most widely used methodology" scale? Breaking it all down, we are able to conclude that digital printing is essentially the most widely used form of printing today. Within the not too distant future, digital will unquestionably be considered the most widely used technique of printing and have the numbers to back it up. Offset printing gets to ride shotgun.

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